Technology
iPhone 17 topped global smartphone sales in second quarter of 2026, Counterpoint reports
Apple and Samsung monopolized the global top 10 list, capturing five spots each.
The short version
- Apple's base iPhone 17 was the world's best-selling smartphone in Q2 2026, capturing 6% of total unit sales.
- Apple and Samsung were the only manufacturers to place devices in the global top 10 list, claiming five spots each.
- The combined share of the top 10 best-selling smartphones rose to 26% of overall sales, a 2% increase year-over-year.
Key facts
- Counterpoint Research reported that the iPhone 17 was the best-selling smartphone globally in the second quarter of 2026, with a 6% share of unit sales.[9to5Mac]
- Apple secured the top three spots with the iPhone 17, iPhone 17 Pro Max, and iPhone 17 Pro, while the iPhone 17e placed seventh and the iPhone 16 placed tenth.[9to5Mac]
- Samsung held the other five positions in the top 10, led by the Galaxy S26 Ultra 5G in fourth, alongside the Galaxy A07 4G, Galaxy A17 5G, Galaxy A17 4G, and Galaxy S26 5G.[9to5Mac]
- Apple's unit sales increased 5% year-over-year, bucking a broader market decline, with sales nearly doubling in South Korea alongside growth in India, Japan, and the Middle East and Africa.[9to5Mac]