Technology
Apple launches custom hashmoji on X ahead of September event
The social media feature comes as the company prepares for its "Surprise and shine" showcase and a major leadership transition.
The short version
- Apple has activated a custom hashmoji for the #AppleEvent hashtag on social media platform X, following the distribution of invites for its upcoming showcase.
- The scheduled September 9 event, themed "Surprise and shine," is expected to feature major hardware announcements including new iPhone models.
- The event and promotional push coincide with an impending transition for CEO Tim Cook, who is scheduled to step down to become executive chairman on September 1.
Key facts
- Apple rolled out a custom X hashmoji featuring an Apple logo adapted from its event invite artwork for users posting with the #AppleEvent hashtag.[9to5Mac]
- The custom hashmoji was launched hours after being teased on X by Apple's SVP of Marketing, Greg Jozwiak, and reposted by CEO Tim Cook.[9to5Mac]
- The "Surprise and shine" event is scheduled to take place on September 9 at 10 a.m. PT.[9to5Mac]
- Tim Cook is scheduled to step down as CEO to become Apple's executive chairman on September 1.[9to5Mac]
What remains uncertain
- While product announcements are not officially confirmed, rumors suggest Apple may announce the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, and new Apple Watch and AirPods models.[9to5Mac]