Business & Finance
Las Vegas tourism sector launches promotions to recover declining Canadian visitor market
Hotels and tourism officials in Las Vegas are offering special deals and currency promotions after Canadian visitation dropped 18% amid political and trade friction.
The short version
- Canadian tourist visits to Las Vegas dropped by roughly 250,000 in 2025 amid trade tensions and boycott calls, contributing to a 4% decline in Strip casino gaming revenue for fiscal 2025.
- Las Vegas tourism authorities and major hospitality companies, including Circa Hospitality Group and MGM Resorts, are targeting Canadian travelers with currency-at-par offers, discounted packages, and dedicated sales missions.
- A major uncertainty remains whether these promotional campaigns will effectively offset political boycotts and restore historic Canadian visitation levels.
Key facts
- Canadian travel to Las Vegas decreased by approximately 18% in 2025, amounting to a decline of roughly 250,000 visitors compared to the prior year.[Business Insider]
- Gaming revenue for casinos on the Las Vegas Strip declined by about 4% during fiscal 2025, according to data from the Nevada Gaming Control Board.[Business Insider]
- Circa Hospitality Group introduced a promotion matching Canadian dollars to U.S. dollars at a 1:1 exchange rate, drawing over 75,000 Canadian guests through late August 2026.[Business Insider]
- The Las Vegas Convention and Visitors Authority carried out a sales outreach effort in Western Canada in mid-August 2026, meeting with 100 travel agents in Calgary, Edmonton, and Vancouver.[Business Insider]
What remains uncertain
- It remains unknown whether Circa Hospitality Group will extend its Canadian currency exchange promotion beyond its scheduled end date of August 31, 2026.[Business Insider]