Automotive
Tesla increases Cybertruck prices by $5,000 on two trims
The cost of the Dual Motor AWD and Premium AWD models rose despite reports of low factory utilization and sluggish consumer demand.
The short version
- Tesla updated its online configurator on August 24 to raise prices on two Cybertruck trims by $5,000 without altering vehicle specifications.
- The price hike raises the Dual Motor AWD to $74,990 and the Premium AWD to $84,990, while the Cyberbeast remains at $99,990.
- The change comes as the Cybertruck assembly line at Gigafactory Texas operates at approximately 10% of its planned 250,000-unit annual capacity.
- Tesla's underlying strategy for raising prices despite low volume and unsold inventory remains unstated by the company.
Key facts
- Tesla raised the price of the Dual Motor AWD Cybertruck from $69,990 to $74,990 and the Premium AWD trim from $79,990 to $84,990 on August 24.[Electrek]
- Vehicle specifications for the Dual Motor AWD—such as its 325-mile estimated range, 7,500-pound towing capacity, and 4.1-second 0-60 mph speed—remained unchanged following the price increase.[Electrek]
- The Cybertruck production facility at Gigafactory Texas was designed for up to 250,000 units annually, but current sales are under 20,000 units per year.[Electrek]
- In the fourth quarter of 2025, entities controlled by Elon Musk accounted for 1,339 of the 7,071 Cybertruck units registered in the U.S., including 1,279 purchased by SpaceX.[Electrek]
- Tesla retains approximately 3,000 Cybertrucks in its current U.S. inventory.[Electrek]
What remains uncertain
- The operational and financial rationale behind Tesla's decision to raise prices during a period of low demand and surplus inventory has not been publicly clarified by the company.[Electrek]