Technology
Series Entertainment launches AI gaming platform RUN in beta
The platform allows users to build, publish, and monetize mobile and web games using artificial intelligence models.
The short version
- Series Entertainment launched 'RUN,' a beta-stage AI platform intended to reduce game development timelines from months or years to days.
- The platform features four creation studios and uses AI models including Claude, Grok, Seedance, and DeepSeek.
- To support users, Series introduced a $1 million Content Support Fund and announced monetization options involving ads and in-game purchases.
Key facts
- Series Entertainment introduced its AI-driven platform RUN in beta to enable game and show creation for web and mobile platforms.[Variety]
- The platform is founded by former Snap and Zynga gaming executive Pany Haritatos.[Variety]
- RUN incorporates underlying AI models including Claude, Grok, Seedance, and DeepSeek across four distinct creation studios.[Variety]
- Series established a $1 million Content Support Fund to provide creators with funding, tools, and education.[Variety]
- Creators who withdraw earnings face a 20% to 30% commission fee, though Series waives its cut if funds are reinvested into projects on the platform.[Variety]
What remains uncertain
- The timeline for expanding platform support to televisions and Steam remains unspecified.[Variety]