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Golf Channel revives reality series Big Break in partnership with Good Good

The network is seeking younger audiences through YouTube creators as it plans a direct-to-consumer streaming service.

The short version

  • Golf Channel is bringing back its reality competition series as Big Break x Good Good, collaborating with the YouTube golf media group to reach younger demographics.
  • The new season features active Good Good members competing for a player exemption into the PGA Tour's Good Good Championship in November.
  • Golf Channel announced plans to develop a standalone direct-to-consumer streaming platform as part of its strategy.

Key facts

  • Golf Channel is reviving its Big Break series, which originally aired from 2003 to 2015, under the title Big Break x Good Good.[The Hollywood Reporter]
  • The winner of Big Break x Good Good will receive an exemption to play in the Good Good Championship PGA Tour event scheduled for November.[The Hollywood Reporter]
  • Golf Channel Executive Vice President Tom Knapp confirmed that a standalone direct-to-consumer streaming service is currently in development.[The Hollywood Reporter]
  • Good Good CEO Matt Kendrick stated that the company will donate all proceeds from driver sales related to a recent deleted promotional campaign to a local women's organization after a viral commercial depicted physical violence.[The Hollywood Reporter]

What remains uncertain

  • The specific launch timeline and structure of Golf Channel's planned direct-to-consumer streaming service remain unannounced.[The Hollywood Reporter]

Sources