Automotive
Mercedes-Benz CEO defends simulated V8 sounds and gear shifts for performance EVs
Ola Källenius argues that software-driven feedback can win over car enthusiasts, even as EV consumer demand lags.
The short version
- Mercedes-Benz CEO Ola Källenius compared driving an electric AMG with a simulated V8 engine to being a "born-again Christian."
- The simulation system replicates V8 engine sounds, exhaust pops, and the physical feedback of virtual gear changes to appeal to traditional performance car enthusiasts.
- Mercedes is continuing to produce high-tech electrified combustion engines alongside its long-term EV development due to slower-than-expected consumer demand for electric vehicles.
Key facts
- In an interview with Autocar, Mercedes-Benz CEO Ola Källenius praised the Mercedes-AMG CLA 45's simulated V8 powertrain, claiming it offered the feeling of a V8 but with superior power and torque.[Electrek]
- The simulated AMG system replicates engine notes, pops, bangs, and virtual gear shifts to engage drivers who prefer traditional combustion engine dynamics.[Electrek]
- Källenius has a background in performance vehicle engineering, having previously managed the AMG division, Mercedes' Formula 1 engine operations, and McLaren's SLR program.[Electrek]
- Mercedes is midway through a three-year plan ending in 2027 to roll out 40 models built on its new MMA and MB.EA vehicle architectures.[Electrek]
- Källenius acknowledged that consumer demand for electric vehicles has not yet fully aligned with the automotive industry's transition timeline, prompting Mercedes to hedge by continuing production of high-tech electrified combustion engines.[Electrek]