Business & Finance
Lego reports record first-half revenue with 21 percent surge
The Danish toymaker saw strong demand across both budget and premium lines, boosted by major brand tie-ups and popularity among older consumers.
The short version
- Lego recorded revenues of 41.9 billion Danish kroner ($6.54 billion) in the first half of 2026, marking a 21% increase from the previous year.
- The company's net profit climbed 32% to 8.6 billion Danish kroner ($1.34 billion), driven by global demand and over 330 new product launches.
- Lego's CEO stated that sales remained robust across both high-end and budget price points, helped by expanding interest from "kidult" buyers aged 12 and up.
Key facts
- Lego's first-half revenues for 2026 reached 41.9 billion Danish kroner, a 21% year-over-year increase.[CNBC · The Guardian]
- Net profit for the first six months of the year rose by 32% to 8.6 billion Danish kroner, while operating profit rose 22% to 10.9 billion Danish kroner.[CNBC · The Guardian]
- Sales to consumers by Lego's retail clients increased by 22% over the same period.[The Guardian]
- The company launched over 330 new sets in the first half of 2026, including its new interactive Smart Play platform, a Pokemon partnership, and sports collaborations with Formula One and FIFA.[CNBC · The Guardian]
- Lego began building its largest solar installation to date in Billund, Denmark, which is expected to begin operating in 2027 and generate 99 GWh annually.[The Guardian]
- The company expects to fully transition its global packaging to paper bags by next year.[The Guardian]