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Automotive

Ford previews upcoming $25,000 crossover SUV for 2029

The entry-level model, expected to be offered as a hybrid and gas vehicle, will position itself below the Maverick as Ford's lowest-priced offering.

The short version

  • Ford previewed a new boxy, entry-level crossover SUV to dealers during a private meeting in Las Vegas.
  • The vehicle is expected to start at around $25,000 and is slated for production in 2029 in Mexico.
  • The upcoming SUV is reportedly planned as a hybrid and gas-powered vehicle, rather than utilizing Ford's Universal EV platform.

Key facts

  • Ford previewed the new crossover SUV, described by attendees as a boxy, wide SUV resembling the first-generation Escape, at a private dealer meeting in Las Vegas.[Electrek]
  • The SUV is expected to start around $25,000, making it Ford's lowest-priced vehicle below the Maverick.[Electrek]
  • The vehicle is slated to enter production in 2029 at Ford's Hermosillo Assembly Plant in Mexico.[Electrek]
  • Instead of riding on Ford's new Universal EV platform, the vehicle will reportedly be offered with hybrid and gasoline powertrains.[Electrek]
  • Ford executives assured dealers at the event that the company remains committed to hybrid powertrains going forward.[Electrek]

What remains uncertain

  • While an auto forecasting expert suggests the new crossover will likely replace the Ford Escape, Ford has not officially detailed the vehicle's model name or final specifications.[Electrek]

Sources