Automotive
Dreame reportedly shutting down automotive division
The Chinese appliance maker is winding down "Project Starry Sky" following a loss of government funding.
The short version
- Chinese vacuum and appliance manufacturer Dreame is reportedly ending its automotive division, Project Starry Sky.
- The division, which once employed more than 1,000 workers, has been reduced to a skeleton crew of legal and human resources staff to manage the shutdown.
- Dreame intends to shift its strategic focus toward smart homes, outdoor and garden technology, smart mobility, and embodied AI.
Key facts
- Dreame is shutting down its automotive division, Project Starry Sky, according to a report by CarNewsChina.[The Verge]
- The closure of the automotive project follows a loss of government funding.[The Verge]
- Project Starry Sky once employed more than 1,000 staff members, but is now operated by only a few legal and HR workers finalizing the closure.[The Verge]
- Dreame stated it adjusted certain exploratory operations to focus on smart home, outdoor/garden, smart mobility, and embodied AI.[The Verge]