Technology
Survey indicates 75% of US adults lack interest in a foldable iPhone
A CNET/YouGov poll shows low interest and lower budget expectations for a rumored Apple foldable device as memory chip costs weigh on consumer upgrades.
The short version
- A CNET and YouGov poll of 2,605 US adults found that 75% are not interested in buying a rumored foldable Apple smartphone.
- Respondents reported an average budget of $781 for a foldable Apple device, well below analyst price estimates ranging from $2,000 to $2,500.
- Rising device prices and an AI-driven RAM shortage are leading 41% of US adults to delay phone upgrades or seek cheaper alternatives.
Key facts
- In a CNET survey conducted by YouGov from August 13 to 17, 2026, 75% of 2,605 US adults surveyed expressed no interest in purchasing a foldable Apple device.[CNET]
- Survey respondents indicated a willingness to spend an average of $781 on an Apple foldable phone, with Gen Z willing to spend $919 on average and Boomers willing to spend $572.[CNET]
- Industry analysts estimate a foldable Apple phone could be priced between $2,000 and $2,500.[CNET]
- Forty-one percent of surveyed US adults said memory chip shortages driven by AI and data centers are impacting their phone upgrade plans, leading some to keep current devices longer or consider refurbished models.[CNET]
What remains uncertain
- Apple has not officially announced a foldable device, making its features, name, release date, and eventual price unconfirmed.[CNET]