Entertainment
Callaway CEO apologizes and admits approving promotional video showing woman pushed to ground
Callaway Golf and YouTube channel Good Good face backlash after releasing a co-branded driver ad depicting a male golfer shoving a female golfer.
The short version
- Callaway Golf and YouTube group Good Good pulled a promotional video that depicted co-founder Garrett Clark running up and shoving former Division I golfer Alexis Miestowski to the turf for reaching for a new driver.
- Callaway CEO Chip Brewer issued an apology and admitted the company reviewed and approved the advertisement prior to publication, calling the approval a mistake.
- Callaway announced internal and external investigations into the incident, alongside updates to its approval workflows, while the PGA Tour issued a statement condemning the video.
Key facts
- A promotional video for a co-branded Callaway and Good Good driver showed Good Good co-founder Garrett Clark shoving golfer Alexis Miestowski to the ground after she reached for the club.[CBS News · Fox News]
- Callaway Golf CEO Chip Brewer stated that Callaway reviewed and approved the video before it was published online, calling the greenlight a mistake.[CBS News · Fox News]
- Good Good issued a statement apologizing on August 22, stating that the ad depicted actions out of alignment with its brand values, and the video was deleted.[CBS News · Fox News]
- Brewer announced Callaway is conducting both internal and external investigations and has modified its content approval process.[Fox News]
- The PGA Tour issued a statement noting it does not condone violence in any form and that the video did not reflect its commitment to inclusivity.[Fox News]
What remains uncertain
- The operational outcomes of Callaway's internal and external investigations into the ad approval process remain undisclosed.[Fox News]