Technology

WildBrain acquires child-focused generative AI startup Personality AI

The Canadian children's media company bought the platform in a cash and stock deal valued at up to $69 million depending on performance targets.

Updated Aug 24, 2026 · 19:18 UTC2 reports

The short version

WildBrain has acquired Personality AI, a startup that creates conversational generative AI experiences using licensed children's media characters.
The acquisition deal includes roughly $11 million in upfront cash, 1 million shares, and up to $56 million in earn-outs tied to revenue targets through 2029.
Personality AI founder John Goscha and his team will join WildBrain, with Goscha serving as executive vice president of Personality AI.
The transaction aims to expand interactive brand and licensing opportunities for children's entertainment properties while relying on platform safety controls.

WildBrain acquired Personality AI for approximately $11 million in cash and 1 million company shares at closing.[Variety · The Hollywood Reporter]
The transaction includes $2 million in additional payment on the first anniversary of the deal's closing and up to $56 million in performance-based cash consideration tied to revenue goals from 2027 to 2029.[Variety · The Hollywood Reporter]
Personality AI founder and CEO John Goscha will report to WildBrain president and CEO Josh Scherba as executive vice president of Personality AI.[Variety · The Hollywood Reporter]
Personality AI previously developed an interactive Peppa Pig product in partnership with Hasbro for Amazon Kids+ on Fire Kids tablets.[Variety · The Hollywood Reporter]
Personality AI is a participant in the FTC-backed COPPA Safe Harbor Program.[Variety]

The ultimate transaction value depends on whether Personality AI achieves its revenue targets between 2027 and 2029 to earn the full $56 million performance payout.[Variety · The Hollywood Reporter]