Entertainment

Regal introduces Rewards+ loyalty tier following record summer revenue

The new $10.99 monthly subscription targets casual moviegoers as the theater chain reports its highest-grossing four-day weekend.

Updated Aug 24, 2026 · 17:18 UTC1 reports

The short version

Regal Entertainment Group has launched Regal Rewards+, a new $10.99 monthly tier designed for frequent but non-unlimited moviegoers.
The program includes one non-expiring 2D ticket per month, discounted additional tickets, concession savings, and waived online fees.
The launch follows a record $160 million four-day global weekend for Regal from July 30 to August 2.

Regal launched its new Regal Rewards+ subscription tier starting at $10.99 per month.[The Hollywood Reporter]
Rewards+ offers members one monthly 2D ticket that does not expire, up to four discounted extra tickets per month, 20 percent off concessions, and waived online convenience fees.[The Hollywood Reporter]
Regal enhanced its Unlimited tier by adding 200 points per dollar spent and double credits for concession and extra ticket purchases.[The Hollywood Reporter]
Regal reported its highest-grossing four-day weekend in company history from July 30 to August 2, generating $160 million in worldwide box office and concession revenue.[The Hollywood Reporter]