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Olivia Rodrigo releases 'Handmaid's Tale'-inspired track 'Serena Joy' on streaming platforms

The song was initially sold as a limited-edition physical CD at a California record store before its digital launch ahead of Rodrigo's Daisy Chain Fields festival.

The short version

  • Olivia Rodrigo released her new song 'Serena Joy' on streaming services three days after selling 500 limited-edition physical CDs at a record store in Tustin, California.
  • The song, named after a character from 'The Handmaid's Tale', was originally cut from her third studio album.
  • A portion of the net proceeds will go toward the Daisy Chain Fields fund to support charities focused on women and girls ahead of her upcoming music festival.

Key facts

  • Olivia Rodrigo released the song 'Serena Joy' on streaming services after an initial physical release at Analog Music Shop in Tustin, California on August 21.[Billboard]
  • Analog Music Shop received 500 physical copies of the song on CD, all of which sold out.[Billboard]
  • 'Serena Joy' was originally recorded for Rodrigo's third album, 'you seem pretty sad for a girl so in love', but was omitted from the final tracklist.[Billboard]
  • A portion of the net proceeds from the song will benefit the Daisy Chain Fields fund, which supports charities championing women and girls.[Billboard]
  • Rodrigo is scheduled to headline the all-women Daisy Chain Fields festival in Irvine, California, on August 29.[Billboard]

Sources