Business & Finance
Netflix parts ways with VP of ads product Jon Whitticom in advertising leadership shake-up
Advertising president Amy Reinhard announced Whitticom's departure in an internal memo as the company conducts an external search for a replacement.
The short version
- Netflix has parted ways with Jon Whitticom, its vice president of ads product who helped build the company's ad business since 2023.
- Ads product executive Marc Heneghan will lead the unit on an interim basis while Netflix conducts an external search for Whitticom's permanent replacement.
- The change comes as Netflix relies heavily on advertising for growth, targeting $3 billion in ad revenue this year.
Key facts
- Netflix advertising president Amy Reinhard announced the departure of vice president of ads product Jon Whitticom in an internal memo.[Business Insider]
- Marc Heneghan has been appointed as interim head of the ads product unit while an external search is conducted.[Business Insider]
- Whitticom joined Netflix in early 2023 and led the launch of the Netflix Ads Suite.[Business Insider]
- Netflix expects to reach $3 billion in ad revenue this year, almost doubling its revenue total from 2025.[Business Insider]
What remains uncertain
- The long-term candidate selected to permanently replace Whitticom is not yet known.[Business Insider]