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Hybe sub-label ABD debuts new K-pop girl group Tuide

The seven-member group released its first EP, Tune & Play, featuring a blend of R&B vocals and electronic music.

Updated Aug 24, 2026 · 09:33 UTC1 reports

The short version

  • Hybe sub-label ABD officially debuted its seven-member girl group, Tuide, on August 24 with their EP Tune & Play.
  • The group's members range in age from 15 to 19 and introduce a signature blend of soulful R&B vocals and electronic music termed "soultronic."
  • The sub-label is led by Jiwon No, with group music, visuals, and performance production managed by Sung Soo Han.

Key facts

  • Tuide debuted on August 24 with their initial EP Tune & Play, featuring the lead single "Sun Kiss."[The Hollywood Reporter]
  • The group comprises seven members: Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani, aged between 15 and 19.[The Hollywood Reporter]
  • Tuide is the first act under ABD, a girl-group-focused sub-label of Hybe.[The Hollywood Reporter]
  • ABD is headed by Jiwon No, former head of artist planning at Pledis Entertainment, while overall production was managed by Pledis head Sung Soo Han.[The Hollywood Reporter]

Sources