Technology
Apple expected to raise iPhone prices ahead of September event, report says
A Bloomberg report indicates price increases of at least $100 for upcoming iPhone models amid industrywide memory chip shortages.
The short version
- Bloomberg reports Apple is preparing to increase prices by at least $100 for high-end models debuting at its September product event.
- The potential price adjustments are reportedly driven by a global RAM shortage and supply crunch caused by AI infrastructure expansion.
- The move follows previous price hikes on select Apple hardware earlier this year and similar price increases by competitors Samsung and Google.
Key facts
- Bloomberg's Mark Gurman reported that Apple is expected to raise prices by at least $100 on the iPhone 18 Pro and other devices launching in September.[CNET]
- The price of the iPhone 18 Pro is projected to start at approximately $1,200, compared to $1,100 for the previous year's entry model.[CNET]
- Component shortages and rising memory chip costs linked to AI infrastructure investments are reportedly driving price increases across the consumer electronics industry.[CNET]
- Apple previously raised prices on select MacBooks, iPads, and HomePods by up to 33% two months prior.[CNET]
- Apple recently laid off approximately 200 employees across its Vision Pro and Siri teams.[CNET]
What remains uncertain
- Apple has not officially confirmed the rumored price increases or the specific hardware configurations for its September launch event.[CNET]