Business & Finance
Golf brand Good Good apologizes and pulls ad depicting woman pushed to ground
The social media content creator removed a Callaway driver advertisement following criticism over a scene showing professional golfer Alexis Miestowski being shoved.
The short version
- Golf media brand Good Good removed a promotional video for Callaway and issued an apology following public backlash.
- The commercial featured co-founder Garrett Clark shoving professional golfer Alexis Miestowski after she reached for a new golf driver.
- Both Callaway and the PGA Tour released statements distancing themselves from the content and reaffirming commitments to inclusivity.
Key facts
- Good Good published and subsequently removed an advertisement for a Callaway golf driver that showed co-founder Garrett Clark pushing professional golfer Alexis Miestowski to the ground.[BBC News]
- Good Good issued a public apology on X, stating that the video's actions conflicted with their brand values and commitment to inclusivity in golf.[BBC News]
- Callaway expressed disappointment over the advertisement's content while noting appreciation for Good Good taking action to remove it.[BBC News]
- The PGA Tour, which partnered with the group to stage an upcoming tournament in Texas, stated it does not condone violence in any form and that the clip did not reflect its organizational values.[BBC News]