Technology
Amazon increases prices on Echo, Fire TV, and Kindle hardware lines
The company cited higher component costs for memory and storage after raising device prices by up to 60 percent.
The short version
- Amazon raised retail prices across its Echo, Kindle, Fire TV, and Eero product lines, with some items increasing by up to 60 percent.
- Lower-priced hardware saw some of the largest percentage hikes, including the Echo Dot and the base Kindle model.
- Amazon stated that rising industry costs for storage and memory components prompted the price adjustments.
Key facts
- Amazon implemented price hikes of up to 60 percent across its Echo, Kindle, Fire TV, and Eero device lines.[The Verge]
- Amazon spokesperson Kristy Schmidt attributed the price changes to rising costs for memory and storage components in the consumer electronics industry.[The Verge]
- The Echo Dot price rose from $49.99 to $79.99, and the Echo Dot Max increased from $99.99 to $119.99.[The Verge]
- The base-level Kindle price increased by nearly 37 percent to $149.99.[The Verge]
- The price of the Fire TV Stick 4K Max increased by over 40 percent to $84.99.[The Verge]
What remains uncertain
- It remains unclear whether the price adjustments apply globally or are restricted to specific regional retail markets.[The Verge]