Technology
YouTube Premium prices are increasing across multiple international markets
Subscribers in parts of Europe, Singapore, and other regions face rate increases of roughly 10% to 15% starting in late September 2026.
The short version
- Google is raising YouTube Premium rates in several international markets following an earlier US price increase.
- Affected subscribers in regions including parts of Europe, Finland, Romania, and Singapore will see price increases generally between 10% and 15%.
- The new pricing will take effect for existing customers on their next billing date on or after September 23, 2026.
Key facts
- Google is notifying YouTube Premium users in multiple global regions about upcoming subscription rate increases.[9to5Google]
- The international price increases generally range between 10% and 15%, depending on the country.[9to5Google]
- In parts of Europe, individual plans are rising from €13.99 to €15.99, while Finland rates are going from €14.99 to €16.99.[9to5Google]
- In Romania, monthly pricing increases from RON 29.00 to RON 32.00, and in Singapore, individual plans increase from $13.98 to $15.98 while family plans rise from $27.98 to $31.98.[9to5Google]
- The adjusted subscription rates will be applied on the next billing date on or after September 23, 2026.[9to5Google]
What remains uncertain
- The complete, exhaustive list of all countries affected by this wave of price increases has not been fully outlined.[9to5Google]